When SENNEBOGEN introduced our 718 purpose-built tree care handler, it made a huge impact in the arboriculture industry.

The Birth of the 738 and 728

This machine achieved production rates up to 10 times greater than traditional methods, while dramatically increasing safety for operators and ground crew.

Then, we decided to go bigger, and we introduced the 738.

The 738 was fitted with the same type of equipment as the 718, but it was sized to reach farther and handle larger trees. It also had a more powerful engine.

This machine allowed crews to take on larger projects and tackle heavier forested areas, cutting 100 to 150 trees per day with no additional crew on site.

Now, we’re meeting in the middle. 

We took the mobility of the 718 and combined it with the reach of the 738 to create the new game-changer in the tree care industry. 

Meet the 728.

SENNEBOGEN’s tree care handlers are setting the pace for productivity and jobsite safety in arboriculture. 

With the introduction of our newest machine, the 728, we’re offering our customers the perfect mix of weight, size, and reach in tree removal equipment. 

Created with the best features of the 718 and 738 in mind, there aren’t many jobs you can’t tackle with the 728. 

Here are some ideas for the best applications of our latest tree care handler.

At SENNEBOGEN, the design of every machine begins with you.

We love feedback. We even love criticism. Because when we hear from you - be it good or bad - it challenges us to go back to the drawing board and to come up with something that's even better at meeting the unique demands you face on the jobsite every single day. 

We understand that our friends in tree care industry operations - arboriculture, land and vegetation clearing, and tree removal - have a unique demand for equipment that's suited to their specific needs.

At SENNEBOGEN, our continuous focus is on developing the simplest, most efficient engineering solutions and tree care industry innovations. 

We've listened to you, and in response to your needs, we proudly introduce the SENNEBOGEN 728.

RELATED: Specs on the SENNEBOGEN 718, 728 & 738 Tree Care Handlers

The tree care industry is competitive, dangerous, and demanding.

Keeping up with damage from wildfires, storms, and hurricanes is one issue. Finding skilled arborists to do ongoing tree maintenance is another. 

Here’s what it’s like to be the operator of a SENNEBOGEN tree care handler and how this machine can make the experience easier, faster, and safer.

When you have to stop everything for a small repair, you’re losing money. It’s that simple.

Every minute your SENNEBOGEN equipment is out of service affects your business. Waiting on a technician to come fix the issue only adds time to the clock. Plus, having to pay that worker to do the job subtracts money from your wallet. 

That’s why it’s important to make service, maintenance, and repairs easy—and fast. Why not turn your downtime into uptime by proactively organizing all the required parts and tools for specific tasks?

SENNEBOGEN’S UPtime kits allow you to streamline the repair process. In this article, we’ll introduce you to a variety of kits as well as their components, value, and potential impact on your business.

Customer service isn’t what it used to be.

Many businesses just want to boast about their product or service and tell you why you should buy it. While the SENNEBOGEN team is proud of our robust line of material handlers, we’re busy doing something else.

We’re listening.

At SENNEBOGEN, we want to keep your machine fully operational as long as possible by providing fast and efficient customer service. Our first-class quality team will do whatever it takes to decrease your downtime, so you can make more money.

SENNEBOGEN works with customers to deliver a lifetime of productivity—before and after the sale. Here are the different types of customer service we offer to help you through each stage of your journey with our tree-handling machines.

You invested in SENNEBOGEN because you wanted a machine that was safe, efficient, and simple. A little bit of support never hurt anyone, either. 

We’ve got your back. In fact, our dependability goes way beyond your initial purchase. 

We want you to learn everything there is to know about your SENNEBOGEN machine. That’s why we made our factory training available to all of our customers—for free.

In this article, you will discover more about the SENNEBOGEN Training Center, who is eligible to enroll in these courses, and what you could learn.

Most tree service workers are skilled at the traditional method of tree climbing to trim branches and dismantle trunks section-by-section. But, this occupation didn't become one of the most dangerous in the country due to lack of skilled tree cutters.

Discover what the very first American operator of the SENNEBOGEN 718 has to say about the machine's impressive performance during storm cleanup operations.

"Because of the speed, because of the effortless work that it takes - It's a game changer!"

The SENNEBOGEN 718 is purpose-built to do one job - to safely cut and remove trees faster, more efficiently, and with one operator. The arbor industry employs workers to perform some of the most dangerous job duties in the country. Giant trees fall, heavy limbs cause major destruction, and injuries are common. Rob spoke about the increased safety the 718 brings to an industry that features long hours of physical work.

An important aspect of operating a tree service is making decisions regarding what types of equipment will give you faster production, a safer operation, and will minimize potential damage to the surrounding environment or property.