January 28, 2021

SENNEBOGEN 728: Built for Mid-Scale Tree Jobs

SENNEBOGEN 728 cutting a tree

At SENNEBOGEN, the design of every machine begins with you. 

From researching and learning about your biggest challenges and day-to-day struggles in tree care, plus the feedback and criticism you give us. Be it good or bad, your input challenges us to go back to the drawing board and to come up with something that's even better at meeting the unique demands you face on the jobsite every single day. 

We understand that our friends in tree care industry operations - arboriculture, land and vegetation clearing, and tree removal - have a unique demand for equipment that's suited to their specific needs. And we rise to the challenge of meeting those needs.

At SENNEBOGEN, our continuous focus is on developing the simplest, most efficient engineering solutions and tree care industry innovations. 

We've listened to you, and in response to your needs, we proudly introduce the SENNEBOGEN 728.


RELATED: Specs on the SENNEBOGEN 718, 728 & 738 Tree Care Handlers


Why Did SENNEBOGEN Create the 728?


When you talk, we listen. That’s what customer experience - and ultimately, satisfaction - is all about. 

Here’s what we heard:

  • You wanted a machine that has more reach (like the 738)
  • You wanted a machine that was just as mobile as the 718

Both of those needs are addressed with the 728 - designed for mid-scale tree removal and clearing operations.


Extra Reach

Most customers love the 718, but they need to be able to reach a bit farther than 43 ft. This is especially applicable when it comes to jobs involving power lines

To operate the 718 within a safe barrier around power lines, you have to cut from the bottom of a tree and manipulate it through the danger zone. To improve your line clearing efficiency, we answered the call. 

With the 728, you get a 65-foot extension, which allows you to reach over power lines and cut out the top of the tree. This creates a safer environment for the operator.

“That’s going to be a huge benefit that the customers have been asking for,” said Greg Roberts, Tree Care Manager.

The 728 provides an extra 22 ft. of reach, which lets you take care of a job that’s just outside the 718’s range safely and efficiently.


Better Mobility

The 738 might be the first tree care handler that comes to mind when you think about adding reach capabilities to your fleet of tree care equipment. After all, it can extend 75 ft. vs the 43 ft. range of the 718. 

However, the 738 isn’t as easy to transport because of its size. It weighs 95,000 lbs. compared to the 718’s 44,000 lbs.

“[Customers] wanted more reach, but also wanted to be able to transport it easily. So [the 728] answers both of those concerns,” said Roberts.

The 728 weighs in at 65,000 lbs. and uses the same type of permit for transportation as the 718. The 738 requires a special permit that has different restrictions and takes longer to get, but not so with the 728. 

Moving from site to site is not an issue with the 728. And as you know, the faster you can go from job to job, the more money you can put in your pocket.


The Best of Both Worlds

The 728 is a great blend of the 718 and the 738. More importantly, it bridges the gap between what a 718 can do, and when a crane might be needed.

“When I bring a crane out, I’m taking a million-dollar machine and my best guys to do this job. But if I had a little extra reach [like with the 728], I could do it with a SENNEBOGEN,” Roberts said.

Learn More: SENNEBOGEN 718 Tree Handler vs. a Crane

The 728 has a significant advantage over a crane. Any time you take your most expensive machine and your highest-paid crew to a site, it’s going to cost you more to do the work.

It’s best to use a crane only on high-end jobs when you know you can get the most out of the revenue earned from it.

“If I can take a 728 and do the stuff that’s just a little too big for the 718, then I can still maximize my efficiency by cutting it down a lot faster and using the least amount of labor,” said Roberts.


Is the 728 the Right Tree Care Machine for Me?


You'll want the 728 if: 

  • You currently own one or more 718s.
  • You’re already familiar with the SENNEBOGEN tree care platform
  • You're ready to upgrade to something bigger! 

Think the 718 might still be the best tree care handler to meet your needs? 

A Comparison of the 718 M Series of Tree Care Handlers


The 728 is great for large-scale, right-of-way (ROW) contractors. It’s also ideal for large mature tree care companies that may already run cranes and are used to having 80-90 ft. of reach. 


RELATED: Right of Way (ROW) Agreements Defined


Having a machine like the 728 that can reach farther than the 718, hold a significant amount of weight, and make the work site safer is a huge plus for tree care company owners.

SENNEBOGEN 728 close up-JPG


Our Machines are Purpose-Built for Tree Care Specialists Like You


The best attributes of the 718 and 738 come together in our newest tree care handler that’s designed to remove trees efficiently, securely, and lightly through all terrains.

When you own a 728, you can bid on jobs knowing you have equipment that can do work just beyond the range of the 718 without needing a crew and a crane.

RELATED: How to Bid on More Jobs and Get More Tree Care Work

Just think about all of the jobs you could do with the 728 and how they would grow your business! 


2023 Tree Care Workers’ Complete Guide to Machines & Equipment for Tree Removal, Urban Forestry, Storm Cleanup & More

Take an in-depth look at the SENNEBOGEN line of tree care handlers as we compare and contrast common equipment modifications to inform you on the best options for your tree service business.

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